Unthinking The Surprising Forces Behind What We Buy
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Auteur:
Harry Beckwith
- Engels
- Paperback
- 9780446564137
- 29 januari 2013
- 325 pagina's
Samenvatting
From bestselling author and marketing guru Harry Beckwith, a guide to deciphering what it takes to motivate customers to choose you over all the rest of the competition.
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
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- Paperback
- Oorspronkelijke releasedatum
- 29 januari 2013
- Aantal pagina's
- 325
- Illustraties
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- Hoofdauteur
- Harry Beckwith
- Hoofduitgeverij
- Grand Central Publishing
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- Extra groot lettertype
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- Product breedte
- 127 mm
- Product hoogte
- 25 mm
- Product lengte
- 203 mm
- Studieboek
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- Verpakking breedte
- 127 mm
- Verpakking hoogte
- 25 mm
- Verpakking lengte
- 203 mm
- Verpakkingsgewicht
- 499 g
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- EAN
- 9780446564137
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