The Pumpkin Plan A Simple Strategy to Grow a Remarkable Business in Any Field

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  • Engels
  • Hardcover
  • 9781591844884
  • 05 juli 2012
  • 228 pagina's
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Mike Michalowicz

"Mikchael Michalowicz (born September 19, 1970) is an American author, entrepreneur, and lecturer. He is the author of the business books Clockwork (releases August 2018), Profit First Revised & Expanded (February 2017), Surge (May 2016), Profit First (July 2014) , The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur (September 2008), is an advocate of a business philosophy by the same name, and is a former small business columnist for The Wall Street Journal. He is the ""Business Rescue"" segment host for MSNBC's Your Business. He hosted the reality television program called Bailout!.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Samenvatting

Each year Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive&;let alone grow&;it&;s easy for entrepreneurs to get caught up in a never-ending cycle of &;sell it&;do it, sell it&;do it&; that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try.

This is the exact situation Mike Michalowicz found himself in when he was trying to grow his first company. Although it was making steady money, there was never very much left over and he was chasing customers left and right, putting in twenty-eight-hour days, eight days a week. The punishing grind never let up. His company was alive but stunted, and he was barely breathing. That&;s when he discovered an unlikely source of inspiration&;pumpkin farmers.

After reading an article about a local farmer who had dedicated his life to growing giant pump­kins, Michalowicz realized the same process could apply to growing a business. He tested the Pumpkin Plan on his own company and transformed it into a remarkable, multimillion-dollar industry leader. First he did it for himself. Then for others. And now you. So what is the Pumpkin Plan?

  • Plant the right seeds: Don&;t waste time doing a bunch of different things just to please your customers. Instead, identify the thing you do better than anyone else and focus all of your attention, money, and time on figuring out how to grow your company doing it.
  • Weed out the losers: In a pumpkin patch small, rotten pumpkins stunt the growth of the robust, healthy ones. The same is true of customers. Figure out which customers add the most value and provide the best opportunities for sustained growth. Then ditch the worst of the worst.
  • Nurture the winners: Once you figure out who your best customers are, blow their minds with care. Discover their unfulfilled needs, innovate to make their wishes come true, and overdeliver on every single promise.

Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconven­tional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.

Productspecificaties

Inhoud

Taal
en
Bindwijze
Hardcover
Oorspronkelijke releasedatum
05 juli 2012
Aantal pagina's
228
Illustraties
Nee

Betrokkenen

Hoofdauteur
Mike Michalowicz
Hoofdillustrator
Mike Michalowicz
Hoofduitgeverij
Portfolio

Overige kenmerken

Extra groot lettertype
Nee
Product breedte
165 mm
Product hoogte
25 mm
Product lengte
241 mm
Studieboek
Ja
Verpakking breedte
146 mm
Verpakking hoogte
26 mm
Verpakking lengte
230 mm
Verpakkingsgewicht
726 g

EAN

EAN
9781591844884

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