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Playing to Win How Strategy Really Works

Name: Playing to Win
Rating: 5.0 (1 reviews)
Author: A.G. Lafley

Auteur: A.G. Lafley

Taal: Engels

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Auteur: A.G. Lafley Roger L. Martin

Co-auteur: Roger L. Martin

Engels
Hardcover
9781422187395
05 februari 2013
272 pagina's

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A.G. Lafley

"Alan George ""A. G."" Lafley (born June 13, 1947) is an American businessman who led consumer goods maker Procter & Gamble (P&G) for two separate stints, from 2000 to 2010 and again from 2013 to 2015, during which he served as chairman, president and CEO. In 2015, he stepped down as CEO to become executive chairman of P&G, eventually retiring in June 2016.

(Bron: Wikipedia. Beschikbaar onder de licentie Creative Commons Naamsvermelding/Gelijk delen.)"

Alles van A.G. Lafley

Samenvatting

Are you just playing� or playing to win?Strategy is not complex. But it is hard. Its hard because it forces people and organizations to make specific choices about their future� something that doesnt happen in most companies. Now two of Todays best-known business thinkers get to the heart of strategy� explaining what its for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which they achieved together, to prove their point. A. G. Lafley, former CEO of Procter & Gamble, in close partnership with strategic adviser Roger Martin, doubled P&Gs sales, quadrupled its profits, and increased its market value by more than $100 billion in just ten years. Now, drawn from their years of experience at P&G and the Rotman School of Management, where Martin is dean, this book shows how leaders in organizations of all sizes can guide everyday actions with larger strategic goals built around the clear, essential elements that determine business success� where to play and how to win. the result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. they are:� What is our winning aspiration?� Where will we play?� How will we win?� What capabilities must we have in place to win?� What management systems are required to support our choices?the stories of how P&G repeatedly won by applying this method to iconic brands such as Olay, Bounty, Gillette, Swiffer, and Febreze clearly illustrate how deciding on a strategic approach� and then making the right choices to support it� makes the difference between just playing the game and actually winning.

Productspecificaties

Inhoud

Taal: en
Bindwijze: Hardcover
Oorspronkelijke releasedatum: 05 februari 2013
Aantal pagina's: 272
Illustraties: Nee

Betrokkenen

Hoofdauteur: A.G. Lafley
Tweede Auteur: Roger L. Martin
Co Auteur: Roger L. Martin
Hoofduitgeverij: Harvard Business School Pr

Overige kenmerken

Extra groot lettertype: Nee
Product breedte: 165 mm
Product hoogte: 23 mm
Product lengte: 241 mm
Studieboek: Nee
Verpakking breedte: 167 mm
Verpakking hoogte: 29 mm
Verpakking lengte: 246 mm
Verpakkingsgewicht: 489 g
eWaste: Nee

EAN

EAN: 9781422187395

Je vindt dit artikel in

Categorieën: Managementboeken

Strategie

Organisatiekunde

Boeken
Taal: Engels
Boek, ebook of luisterboek?: Boek
Beschikbaarheid: Leverbaar
Select-bezorgopties: Vandaag Bezorgd, Avondbezorging, Zondagbezorging, Gratis verzending

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