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Marketing Communications Touchpoints, sharing and disruption

Name: Marketing Communications
Author: Sarah Turnbull

Auteur: Chris Fill

Taal: Engels

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Uitgever: Pearson Education Limited

Auteur: Chris Fill Sarah Turnbull

Engels
Paperback
9781292234977
04 juli 2019
816 pagina's

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Sarah Turnbull

Sarah Turnbull is the author of the international bestseller Almost French. She now lives in Sydney with her husband, Frédéric.

Alles van Sarah Turnbull

Samenvatting

‘I would recommend this book as the definitive text on Marketing Communications.’ Stuart Roper, Professor and Associate Dean, University of Huddersfield ‘Everything a student of the topic needs to know, and much more, from seasoned writers on the topic. Readers will benefit from the lively writing style, excellent cases and the contemporary insights it contains.’ Paul Baines, Professor of Political Marketing, University of Leicester ‘Fill and Turnbull’s 8th Edition provides an outstanding core text for undergraduate and postgraduate students of Marketing Communications. The interconnected theory into practice approach of this text, with its broad range of B2C and B2B international case studies, provides students with a comprehensive resource to support their learning in this domain.’ Helen Robinson, Associate Professor, Kingston University

The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.

The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

Marketing Communications is recognised as the authoritative text for professional courses such as those run by The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.

About the authors:

Chris Fill BA, MSc. is a Director of Fillassociates. He was a Principal Lecturer at the University of Portsmouth, and Senior Examiner and Fellow at the Chartered Institute of Marketing. He now works with the Institute of Practitioners in Advertising on special projects. He has authored over 35 textbooks, published papers in many leading academic journals, and is internationally recognised for his contribution to marketing communications

Sarah Turnbull PhD, MBA, MSc, FCIM, FHEA is a Principal Lecturer in Marketing at the University of Portsmouth. She is a Fellow of The Chartered Institute of Marketing and serves on the Editorial Review Board of the International Journal of Advertising. She has worked in a number of global advertising agencies.

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Inhoud

Taal: en
Bindwijze: Paperback
Oorspronkelijke releasedatum: 04 juli 2019
Aantal pagina's: 816
Illustraties: Nee

Betrokkenen

Hoofdauteur: Chris Fill
Tweede Auteur: Sarah Turnbull
Hoofduitgeverij: Pearson Education Limited

Vertaling

Originele titel: Marketing Communications: Engagement, Strategies and Practice

Overige kenmerken

Editie: 8
Product breedte: 193 mm
Product hoogte: 30 mm
Product lengte: 264 mm
Studieboek: Ja
Verpakking breedte: 193 mm
Verpakking hoogte: 30 mm
Verpakking lengte: 264 mm
Verpakkingsgewicht: 1272 g

EAN

EAN: 9781292234977

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Categorieën: Managementboeken

Sales & Marketing

Boeken
Taal: Engels
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Studieboek of algemeen: Studieboeken

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